TRAVERSE CITY — The Gold Cup is in good hands, thanks to an assist from Britten.
The Traverse City business designed, fabricated and installed a 14-by-20-foot Allstate “In Good Hands” display for the CONCACAF Gold Cup. Allstate is a sponsor for the tournament for men’s soccer teams from North America, Central America and the Caribbean began on June 14.
The biennial tournament concludes on July 7 at Soldier Field in Chicago.
The “In Good Hands” display is part of an eight-event series in United States stadiums. The display made its debut on June 5 outside Mercedes-Benz Stadium in New Orleans before a ‘friendly’ exhibition match between Mexico and Venezuela.
Mexico won the match, 3-1.
According to a release from Britten, it had a four-day production turn-around time after the artwork was approved. Britten worked on the project with Octagon, a sports and event agency based in Chicago.
The exterior of the Allstate-blue display has a frog-skin coating to make it waterproof. 3M vinyl decals complete the look.
Britten employees who worked on the project fabrication include Jon Asava, Easton Ballan, Grant Cox, Steve Dittmer, Patrick Doud, Aubrey Ekblad, Mike Godmer, Lori McFadden, Jon Schaffer and Brian Stewart.