TRAVERSE CITY — The Bay Area Transportation Authority is partnering with Lyft to provide free transportation seven days a week — between 11 p.m. and 1 a.m. — for people who use BATA's new Bayline route.
The pilot partnership, designed to help people working downtown and along the Bayline route get back to their homes or vehicles after regular Bayline service concludes for the evening, starts this week.
Public feedback from downtown workers, particularly those employed in the service industry, revealed a need for late-evening transport, BATA Executive Director Kelly Dunham said in a release. The partnership is intended to encourage downtown employees to use the Bayline by providing a link back home after work.
Bakari Brock, Senior Director of City Partnerships for Lyft, said in the release that the company is committed to helping decouple mobility and jog access from car ownership, and the partnership with BATA is a good example of how Lyft and public transit can partner.
Passengers on the Bayline will find a monthly Lyft promo code displayed inside the bus. The code will be valid for one month and cover up to $100 of the Lyft rides between 11 p.m. to 1 a.m. The codes must be entered in the Lyft app, through which all Lyft rides must be scheduled. BATA will cover the cost of the Lyft ride. Rides can only be requested within a 0.2 mile radius along the Bayline route between Meijer on US-31 and Woodland Creek Furniture.
Learn more about how the pilot partnership works, and how to use and redeem a Lyft code, at www.bata.net/lyft.