TRAVERSE CITY — New Year's resolutioners have two new reasons to stick to their vows: cash and charity.
TC Trimdown — a community-wide wellness competition created by the Record-Eagle — launches Jan. 14 with a weigh-in from 4 to 8 p.m. at the Park Place Hotel, 300 E. State St. The 13-week weight loss challenge rewards competitors with prizes, including cash for the top three teams.
It also provides participants the chance to give back to local food charities; half of their entry fees will be donated to the Northwest Michigan Food Coalition.
"We're hoping to have the community come together to become more healthy and wellness-minded," said Megan Henry, digital advertising consultant for the Record-Eagle. "We want people to keep those New Year's resolutions."
The competition pits four-person teams against each other in a race to lose the biggest percentage of their total team weight, Henry said.
The top three teams on the leader board after the weigh-out win cash prizes of $1,000, $750 and $500, respectively. The TC Trimdown website includes a running tally of each team's progress, tips, recipes and motivational articles and monthly contests. Those monthly contests include prizes from competition sponsors, Henry said.
Can't come up with three teammates? No problem, Henry said.
Organizers will build teams from single participants the day of the weigh-in. All members of each team must attend the weigh-in and weigh-out, Henry added.
The idea for the fitness challenge came from one of the Record-Eagle's sister papers.
"They had 800 people show up in the middle of a blizzard," Henry said adding she hopes Traverse City can top that mark.
Go to www.tctrimdown.com for more information.