Traverse City Record-Eagle


March 19, 2012

Video: Pure Mich. campaign hits airwaves

LANSING — As the seasons turn, it's time for this year's Pure Michigan national advertising campaign.

The $12 million ad blitz on cable TV starts today and runs through June on more than 20 networks, ranging from Animal Planet to CNN to the Weather Channel.

Traverse City, Ann Arbor, Mackinac Island and The Henry Ford museum each contributed $500,000, meaning some ads will focus on those destinations. George Zimmerman, vice president of Travel Michigan, credits past campaigns with bringing out-of-state visitors to the Great Lakes State.


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