Traverse City Record-Eagle
---- — Bigger fish to fry
On July 18 the Record-Eagle published an editorial criticizing the Michigan Economic Development Corp. for selecting “Des Moines, Iowa, of all places” to publish the Pure Michigan magazine; I can’t sit this one out.
The editorial sounded like a back-woods outfit had been selected rather than publish in Michigan. What the editorial failed to mention is the company selected is the Meredith Corp., producers of 18 magazines (Better Homes and Gardens, Ladies Home Journal, Family Circle and more), owner of newspapers and television stations around the country. Meredith enjoys the reputation of being one of, if not the premier publishing companies in the country and the world. Meredith employs over 3,000 people in numerous cities throughout the country including Saginaw.
I generally enjoy the Record-Eagle but to suggest MEDC erred in selecting a company with the talent, creativity and resources of Meredith and newspapers attempting to whip up local fever is wrong-headed. It is akin to suggest employees of Meredith should not purchase cars made in Michigan.
Michigan has bigger fish to fry and so should the Record-Eagle.
Require Michigan mills
The Record-Eagle is at its best with the Our View column of the 18th, “Take another look at Pure Michigan deal.”
Dorothy McCleary of Rapid City writes with due concern with her letter in response.
However, some questions remain to be asked, considering the nature of outsourcing, especially with taxpayer money in a down economy. For example, where was the order placed previously? How many bids were sought? Michigan has ample talent to produce content and design at least, and how long has Midwest Living been outscored?
At least the Michigan Economic Development Corp. should be questioned about the paper specifications, as that cost can be at least one third of the cost. Two Michigan paper mills should have been specified, one at Escanaba, the other at Quinnesec. Both mills manufacture high-quality grades suitable for the magazines. That spec should be in the requirements.
Thomas E. Hagan