TRAVERSE CITY — New statistics that document tourism’s importance to northern Michigan’s economy are as striking as a panoramic view at Sleeping Bear Dunes.
The study, commissioned by area tourism leaders, shows tourism supports 29 percent of all regional jobs, or roughly 12,000 jobs.
The study by Anderson Economic Group of East Lansing also shows tourism accounted for $1.2 billion in economic activity in the Traverse City area in 2012 alone. About $794 million of that amount was recirculated in the local economy.
The new numbers surface as the Traverse City Convention and Visitors Bureau prepares to launch a name change to Traverse City Tourism.
“We have a vibe about Traverse City that’s getting better and better and more exciting,” said Brad Van Dommelen, president of the visitors bureau. “We want to hold on that. A destination has to keep reinventing itself. You can never rest on your laurels.”
See details on page D1 in today’s Record-Eagle business section.