Traverse City Record-Eagle

Archive: Sunday

June 9, 2013

Event allows builders to show off new home concepts


Sean McCardel, owner of Sean McCardel Construction and a Home Builders Association board member, has had several homes featured during the past six years. His work will be seen in Parade home #13, an 1831 square foot family home at 1649 Strasbourg in the Verndale @ East Bay development. Promotion for his work, the industry, the association and area nonprofits are reasons he is involved.

“From the builder’s standpoint, this is the most effect way to market your company,” McCardel said. “We will have 1,000 to 2,000 visitors. That’s a great value for marketing your work, but it is also a great ‘feel good’ event…because we know we are directly giving back to the community through the nonprofits that host our homes.”

Gartland and McCardel noted at least $275,000 has been donated back to nonprofit organizations since Parade of Homes began in 1990. In addition, the association supports nonprofit participation in the Home Builders Expo and Showcase for Remodeled Homes.

“This is a fun event…long days and lots of work, but it is great to interact,” McCardel said, noting 99 percent of attendees are ‘lookers.’ “It’s fun to do, fun to host, fun to talk…while we put our best foot forward.”

Competition also encourages builder participation, he said. Awards are presented in such categories as master suite, kitchen, interior design, craftsmanship, exterior design and judge’s choice. Judging is done by a panel of local building industry professionals including a cross section of architects, kitchen designers, builders, structural engineers and others from the field. Parade home builders meet with the panel to discuss all aspects of the project including challenges and unique features. In addition, attendees have the chance to vote for the people’s choice awards.

Homes are hosted by volunteers from nonprofit organizations who receive a donation from the association for serving as host ambassadors at each Parade Home.

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