CEO — NEW YORK (AP) — "Those jobs aren't coming back."
That's what Steve Jobs reportedly told President Obama when asked at a dinner in early 2011 whether Apple would consider moving some of its manufacturing from China to the United States.
Jobs' successor, CEO Tim Cook, might have another response for Obama: Yes, we can.
Though the metal edges of its PCs and mobile devices are as sharp and severe as ever, Apple is emerging under Cook's leadership as a kinder corporate citizen. Cook's announcement this week that the company is moving the production of one of its Mac computer lines to the U.S. is just the latest step in a softening of the company's image following the October 2011 death of CEO and co-founder Jobs.
"Cook is a gentler being in terms of how he projects himself," says Gartner analyst Carolina Milanesi. That's partly of necessity, she says — few people would tolerate Jobs-like arrogance in a newbut it's also a reflection of Cook's personality.
Cook was born in Alabama and at age 52 it seems he is still very much a southern gentleman. He joined Apple Inc. in 1998 from IBM Corp., where he worked for 12 years. Starting out as Apple's senior vice president of worldwide operations, he rose through the ranks to become chief operating officer. He made a name for himself as an expert organizer of manufacturing processes and a deft manager of supply chains. Cook ran Apple's day-to-day operations for years before he was named CEO in August 2011, but stayed in the background while Jobs commanded the spotlight.
Cook didn't say which computers Apple would make in the U.S., or where the company might locate new facilities. But bringing assembly-line jobs back to the U.S. lights a symbolic beacon of hope for working-class Americans who worry that the global economy has no use for them.
Cook's reforms have been both internal and outward-facing. Earlier this year, he visited the Chinese factories where Apple products are assembled, amid an Apple-financed audit of working conditions. Shortly after, Foxconn promised to limit working hours and raise wages.
U.S. workers are getting a better deal too. The Wall Street Journal reported in early November that the company will let some employees take up to two weeks of paid leave to work on pet projects that might benefit the company. The program is similar to a famous perk available to Google employees, who get to devote 20 percent of their time to entrepreneurial "hobbies."
In addition, the company now matches employee donations up to $10,000 a year. Tim Cook himself made $100 million in charitable donations early in the year, another contrast to Jobs, who had little interest in philanthropy.
Under Cook, Apple has also become more investor-friendly. Jobs, perhaps scarred by Apple's lean years in the 1990s, was opposed to Apple parting with its cash reserves. That lead to the company accumulating a rainy-day fund of nearly $100 billion in cash by the end of his tenure — a hoard that investors would have liked for themselves.
This year, Apple has begun sharing its wealth with investors for the first time in two decades, by paying dividends of nearly $10 billion a year.
Cook's diplomacy has extended into enemy territory. Jobs was furious that phones running Google Inc.'s Android software mimicked Apple's iPhone so closely and vowed to wage "thermonuclear war" against the company through patent infringement lawsuits. The worldwide onslaught of litigation is still ongoing, but in early November, Apple agreed to a ceasefire on one front: It settled all its patent suits against Google partner HTC Corp., a struggling Taiwanese maker of smartphones.
The terms were not disclosed, but company watchers believe HTC will be paying Apple royalties on the phones it makes, and some saw it as a sign that Apple was taking a more rational stance and starting to put Jobs' take-no-prisoners fury behind it.
CEO — NEW YORK (AP) — "Those jobs aren't coming back."
Letters to the Editor: 07/28/2014
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Film Festival: 10 Seasons and Counting
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New Northport golf course hopes to draw tourists
Local business leaders are optimistic the newly opened Northport Creek Golf Course will bring more visitors to a village that’s already experiencing a small business renaissance.Continued ...
Editorial: TC's Splash Pad report effort short of the mark
It reads like a bad whodunit with a lot of loose ends and too many holes to be acceptable - or credible.Continued ...
Quinn returns to TC, brings Heat program to Cherry Bomb
Tony Quinn’s two worlds are colliding at this weekend’s Cherry Bomb lacrosse tournament.Continued ...
16 vie for GT County commission seats
A crowded field of candidates is jostling for seven seats on the Grand Traverse County Board of Commissioners.Continued ...
Bums blanked, swept
The Beach Bums bats went quiet and Schaumburg completed its three-game sweep over Traverse City with a 4-0 victory on Saturday.Continued ...
GT County Commission candidates
GT County Commission candidates: District 1 — Republican David Barr; Republican Dan Lathrop — incumbent. (Plus more)Continued ...
Mark Spitznagel on the world of farming, finance
A herd of bleating Alpine goats emerged from the woods and followed Mark Spitznagel as he stepped along sloped pasture at Idyll Farms near this Leelanau County village.Continued ...
The cruise of a lifetime
Kathleen Ledezma spent nearly 30 years raising children, running a household, working and attending college while her husband spent up to 11 months at a time away at sea.Continued ...
Marta Hepler Drahos: When fireworks go from awesome to awful
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SCORE: Is a fulfillment firm right for your business?
With the increasing popularity of online shopping, one issue many small business owners face is online order processing and fulfillment.Continued ...
Ex-court referee's license suspended, but still refs soccer
Former 13th Circuit Court referee Dennis Mikko lost his job and recently lost his license to practice law, both thanks to his possession of nude images of teenage girls in his court house office.Continued ...
Boyne set to host Tournament of Champions
Andy Ruthkoski, the 2013 champion of the Tournament of Champions, said playing in the unique tournament at Boyne Mountain Resort is a highlight of his competitive schedule.Continued ...
Letters to the Editor: 07/27/2014
Broadcast the parade; Our polar differences.Continued ...
Forum: Promote an equitable, safe environment for all
The Record-Eagle on July 14 published a misinformed, misguided opinion piece by syndicated columnist Mona Charen headlined “Culture of Sex.” The column suggested that victims are somehow responsible for sexual assaults.Continued ...
Sports in Brief: Hounds' Luca commits to Aquinas
Traverse City Hounds defenseman Scott Luca has committed to Aquinas College. (Plus more)Continued ...
Commissioners mixed on Cherry Festival change demands
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Ed Hungness: Music strikes a familiar note
I had the pleasure of attending the Bonnie Raitt concert at Interlochen Center for the Arts. I’m a longtime fan of her music, but it was the first time I had the opportunity to see her perform last month. She didn’t disappoint anyone in a packed Kresge Auditorium.Continued ...
Voters to see road millage request
Kalkaska County voters will see a road millage request on their August ballots, the first time county officials made such a request for road work.Continued ...
Commission on Aging, other millage requests on Kalkaska ballot
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Books in Brief: 07/27/2014
Book signings; Book study group.Continued ...
Best Sellers: 07/27/2014
Best-selling books across northwest Michigan and the nation:Continued ...
GOP county board candidates face opposition in primaries
The Republican ballot is packed for party voters who hope to cast a ballot in this year’s primary election.Continued ...
Regional county commission candidates
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- Letters to the Editor: 07/28/2014