MARQUETTE, Mich. (AP) — Northern Michigan University wants to change its slogan after 20 years but some students are not afraid to speak their minds that they do not care for a proposed new one.
The university's interim president, David Haynes, said recently that "Fearless Minds" was a front runner in the search for a slogan to replace "Northern. Naturally."
Student Devin Manges dislikes "Fearless Minds" so much that she started an online petition against it, according to The Mining Journal of Marquette ( http://bit.ly/1h6wKmd ).
"Our minds are probably not considerably more fearless than others," the petition reads. "It truly is our ties to the Marquette and U.P. culture and nature that set us apart from the rest, and the brand should reflect this."
Manges said she does not necessarily favor keeping the current slogan, but it's better than the alternative.
"One thing that NMU really has going for it, that really sets it apart from other universities, is our connection to the Marquette culture and the environment that we're surrounded by," Manges said. "I think if we change that slogan, not necessarily saying that we have to keep 'Northern. Naturally.' but if we change it to not really reflect the environment that we're in, I think it's going to be a loss of identity for NMU and I don't think that would be a very good thing."
Downstate marketing firm Genesis has been working with the university on a new marketing campaign, Communications Director Cindy Paavola said. She cautioned that no final decision has been made on the slogan.
"We always felt we had a strong tagline that resonated with at least a certain percentage of the student population," Paavola said. "'Northern. Naturally.' certainly has its strengths, but it has some obvious downfalls, too."
She said "Fearless Minds" used with the other advertising materials may ultimately appeal to students.
"It will go through kind of a process," Paavola said. "There may be some students who like it more than they think."