Traverse City Record-Eagle

July 6, 2013

MSU top specialty license plate in Michigan

Traverse City Record-Eagle

---- — LANSING (AP) — Michigan State University’s license plate is the No. 1 specialty plate in the state, according to state records.

A half-million of the plates have been sold since they debuted in 2000, putting the East Lansing school squarely ahead of its rival to the southeast.

The University of Michigan in Ann Arbor’s license plate has drawn about 362,000 patrons, third place behind a patriotic plate that debuted after the Sept. 11 terror attacks.

Michigan State officials say the popularity of their plate likely stems from the school’s large alumni base in Michigan.

“We pride ourselves on being the university for the state, so it’s definitely refreshing to hear we have the most popular one,” MSU spokesman Jason Cody told the Lansing State Journal for a story published Friday.

“Anytime you can get the Spartan brand more visible, it’s a good thing.”

The secretary of state’s office for more than a dozen years has offered specialty license plates that help raise funds for the state’s 15 public universities as well as a number of causes and nonprofit organizations.

The plate costs drivers $35 in addition to normal registration fees. Of that, $25 goes to the organization and $10 goes back to the state as a service fee to make the plate.