Traverse City Record-Eagle

Michigan

February 15, 2013

Right-to-work ads won't have Pure Mich. logo

LANSING — Michigan is halting the use of the "Pure Michigan" logo in ads touting the state's new right-to-work law.

A Michigan Economic Development Corp. official told lawmakers Thursday that the agency is re-evaluating the use of the award-winning tourism logo in economic development ads.

The state has been using the brand to market economic development for more than a year. But the decision to refer to the right-to-work law and Pure Michigan in a January ad in the Wall Street Journal struck a nerve with Democrats and others.

Republican Gov. Rick Snyder has denied knowledge of the ad before it ran and has said he wouldn't have emphasized right-to-work as much.

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