Who: Rick Snyder for Michigan
What: “Michigan’s Comeback Kid,” a television ad first aired during the Super Bowl promoting Rick Snyder for governor.
The call: Technical Foul
The 60-second ad kicks off Gov. Rick Snyder’s re-election campaign during the Super Bowl, the same venue in which Snyder first made a splash four years ago when he ran an ad in which he called himself “one tough nerd.” Four years later, Snyder calls himself the “Comeback Kid.”
The ad is taken in large part from a five-minute web ad introduced in September.
It begins with Snyder underwater in snorkeling gear, and proceeds through various images of Michigan, pushing a theme that the state is in better shape now than before Snyder took office.
Statements under review:
“Gov. Rick Snyder killed job-killing taxes”
Though the ad doesn’t specify the tax, Snyder has in the past referred to the Michigan Business Tax as “job killing.” Snyder and the Legislature repealed the MBT in May 2011, replacing it with a 6 percent corporate income tax that cut taxes by $1.7 billion. Michigan’s unemployment rate has dropped 2.2 percent since May 2011, but had also been dropping before the MBT repeal. More than 2½ years after the MBT repeal, Michigan is ranked 47th among the 50 states in unemployment rate.
“Michigan gained 220,000 private sector jobs”
The statement is based on a University of Michigan economic forecast that is not available to the public. Depending on how it is sliced, Bureau of Labor Statistics data indicate job growth since Snyder took office ranging from 182,000 to 291,000. The ad does not offer viewers a full perspective on the jobs figure. While jobs are increasing, there are still about a half million fewer jobs in Michigan today than in 2003.
Since Snyder took office in January 2011, the unemployment rate has dropped from 10.7 percent to 8.4 percent; but the state has also fallen even further nationally in unemployment rankings. Michigan ranked 46th in unemployment rate in January 2011, and ranked 47th in December 2013.