Traverse City Record-Eagle


August 16, 2013

Jim McIntyre

TRAVERSE CITY — Jim McIntyre had a good life. He used the word “spectacular” and was a man who chose his words carefully. “I did everything I wanted to do,” he said toward the end - which came on Tuesday, Aug. 13, 2013, at age 70.

Jim made his living in marketing and made his life in friendships, nature, travel, golf and story-telling. He was a mentor to many in the field of advertising, and his deep voice is the narrative pulse behind countless media campaigns. He had a code of honor about doing good work and playing by the rules - on the turf and in the deer blind.

Above all, Jim spoke his mind and spoke his heart. He could be wonderfully irreverent and deeply reverent, often in the same conversation.

Jim also knew suffering, especially the early death of his son, Tim, and the struggles of his son, Danny. When asked what kept him going he said, “There’s always something to look forward to,” whether it was lunch with a friend, a trip to Alaska, a new slogan or a dry martini with his wife at the end of the day. He often said he was most grateful for being born in America and for marrying Joane.

“Cherish every minute,” Jim insisted and showed us how to do it. His life was a call to action, to excellence, enthusiasm and abiding love. In a word, “Spectacular.”

Jim’s employment included AT&T, Hilltop Advertising, Archway Cookies, Knorr Marketing and Loon River Productions.

He is survived by his wife, Joane (Kennedy) McIntyre; son, Daniel David McIntyre; grandsons, Jaime McIntyre and Shaun McIntyre; Aunt MaryLou Wyckoff; and Uncle William Wyckoff.

He was preceded in death by his father, William McIntyre; mother, Jean McIntyre; and son, Tim McIntyre.

A funeral Mass will be held at St. Francis Catholic Church at 11 a.m., with visitation at 10 a.m., on Wednesday, Aug. 21, 2013. Lunch will follow the Mass.

Memorial contributions may be made to Huntington’s Disease Society of America at and Cowell Family Cancer Center at

Please visit to sign Jim’s guestbook.

Funeral arrangements are being handled by Reynolds-Jonkhoff Funeral and Cremation Services.

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