Traverse City Record-Eagle


May 11, 2014

Record-Eagle to conduct consumers' survey

TRAVERSE CITY — The Record-Eagle is conducting an online survey to assess readers’ buying tastes, shopping habits and other commercial preferences.

Readers will be able to share their thoughts on where they shop — big boxes, locally owned stores, or both? — what restaurants, wineries, brew pubs they frequent; what kinds of entertainment they prefer; whether they’re in the market for real estate; and other consumer-oriented information.

The survey is an effort to give local businesses insight on what readers and consumers want and expect from them.

The Record-Eagle’s online survey is available today at at the “Reader Survey” link. The Record-Eagle teamed with Pulse Research to conduct the survey.

Respondents are eligible for a $500 cash grand prize; early responders are eligible for smaller cash prizes.

In coming weeks readers will see regular promotional ads in both the newspaper and that will encourage readers to participate in the survey. Those who are interested in responding but who don’t have computers may use a computer at the Record-Eagle’s office on West Front Street in Traverse City.

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