LANSING — March 2012, golf courses across the state were in full swing. This year, some are still buried in snow.
Last year brought the first signs of growth in a sport that had seen substantial declines in participation in recent years, but lingering winter weather threatens to stop that progress cold.
“Last year we were golfing by now and this year there’s still 6-to-8 inches of snow on the ground,” Joy VanDrie, executive director of the Cadillac Area Visitors Bureau, said.
With eight courses within 30 minutes of each other, the Cadillac area is one of many parts of the state that benefited from last year’s early spring. They contributed to a 10.7 percent increase in rounds played in Michigan compared to 2011, according to PGA Performance Trak, a golf data collection service.
By comparison, there was a smaller increase nationally in rounds played: 6.4 percent.
Michigan’s performance was a welcome sign of improvement for the sport that lost more than four million golfers nationwide between 2005 and 2010, according to the National Golf Foundation in Jupiter, Fla.
The state uses golf to promote travel through the Pure Michigan advertising campaign, Travel Michigan communications specialist Michelle Begnoche said.
“We put a big emphasis on it because people might not know just how great of golf we have,” Begnoche said. “And folks who do play golf, they travel.”
Pure Michigan is running two golf commercials as part of a 10-spot, $13 million national advertising campaign set to run through June.
Jeff VandenBeldt, the golf professional at Winding Creek Golf Club in Holland, said he hopes for another successful season this year despite cold spring weather. Winding Creek opened March 27.
There hasn’t been an early push to get out on the links this year, unlike 2012, VandenBeldt said, but a few golfers did brave sub-50 degree weather during the opening days of the season.