Traverse City Record-Eagle


March 27, 2014

Charter customers switch to digital


Freida and Bob Pleasant are downsizing, too. They have five TVs but are only getting digital converter boxes for two to save money. Three more boxes would cost the couple $250 a year.

“As far as I’m concerned, I liked what I had,” Bob said. “This is a good way (for Charter) to get $14 more a month.”

Karen Sherwood might give up cable TV altogether and rely on Internet and an antenna, since she mostly watches local news.

“I’m not home enough to watch TV, and I’m not much of a TV person,” she said.

Vitrano said he’s looking at other options.

“If there was a competition, and I don’t know what the competition would be, I’d go with it,” he said.

Some customers, like Trevor McMartin, will keep the same amount of service. McMartin visited the Charter store on Trade Centre Drive on Wednesday to pick up a box for his TV that relied on analog service.

McMartin didn’t mind the short wait in the store, but he was happy with the analog picture and wishes Charter hadn’t made the switch.

Bill Morand, Charter Communications’ director of Northeast Michigan, said cutting analog service will mean the company can improve Internet service, and customers who have digital TV for the first time will be impressed.

As for customers reducing the number of TVs they connect, Morand said it’s a matter of setting priorities.

“I understand some people had six TVs hooked up to analog signal, and that maybe is not within their budget,” he said. “That doesn’t mean they’re forgoing anything.”



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