Traverse City Record-Eagle


January 6, 2014

New year, new gym members


TRAVERSE CITY — Denice Walton has a laundry list of reasons as to why she joined a gym for her New Year’s resolution.

Diabetes and heart attacks run in the family, said Walton, of Traverse City, as she filled out a membership application at Grand Traverse Athletic Club one morning last week.

“And then, of course, gaining strength and losing weight,” she said.

Joe Lorenz, a personal training manager at Anytime Fitness in Garfield Township, said the post-New Year’s new-membership rush is like a tradition at his gym.

It even becomes an inconvenience — and a bit of a joke — for workout regulars like Ben Blissett, a longtime member of Anytime Fitness.

“Today was the first day in a while where I had to wait for an eliptical (machine),” Blissett said during his post-workout stretch.

But Blissett likely won’t be disrupted for long, as the rush dies down within a month, sometimes even as early as two weeks into January, Lorenz said.

Anytime Fitness staffers do what they can to help newcomers commit to their New Year’s resolutions. The gym offers discounts on sign-up fees and training session costs, but Lorenz said consistency is the single most important factor for reaching New Year’s goals.

“What matters is you continue to do it; you stick with it,” he said.

Blissett said it’s important for new gym members to start slow if they want to last through January.

“People come in here and they just pound weights, then they can’t move for a week,” he said. “You don’t go out and run 10 miles when you’re first starting out. You run for 10 minutes.”

Brittany Theisen, a personal trainer and group fitness instructor at Grand Traverse Bay YMCA, said the resolution-minded should focus on goal-oriented exercise.

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