Beauchamp and others said there’s been a noticeable increase in traffic since the CherryT Ball Drop's appearance downtown.
“The ball drop has definitely added a significant amount of business on New Year’s Eve for us,” said Loren Ferrer, manager and chef at Pangea’s Pizza Pub, which will stay open until 11 p.m.
The event was moved this year from Cass Street to Park Street, its original location, because of construction on Cass Street, Frost said.
This year cash donations will go to Goodwill Industries and the Traverse Bay Children’s Advocacy Center, while food donations will go to the Father Fred Foundation.
Money will also go to the Traverse City Rugby Alliance; Benefit for Dan, a group that raises money for Suttons Bay resident Dan Sohasky to fight cancer; and the Small Town Outlaws, the Kalkaska women’s roller derby team. Members of each group are helping set up and clean up the event.
The CherryT Ball Drop, so named to be a play on words with charity, has raised 13,800 pounds of food and $16,200 over the past four years.