Traverse City Record-Eagle

Latest News - Mobile

September 12, 2013

Cherry Bowl wins projection contest

TRAVERSE CITY — It’s official: The Cherry Bowl Drive-In is one of five winners of Honda’s Project Drive In voting contest.

The popular Honor drive-in will receive a high-tech digital projector valued at $80,000 that will enable it to continue showing first-run movies.

Cherry Bowl owner Laura Clark said she was stunned when a team from American Honda came to deliver the news in person before noon today.

“It was just incredible. I started to cry and said thank you,” said Clark, who has operated the theater herself since her husband, Harry Clark, died in December 2012 from injuries sustained in a tree-cutting accident. “I think we’ve had such a following because of his injury. It’s been such an outpouring of love.”

Honda launched the project in August to help save some of America’s remaining drive-ins. With the end of 35-millimeter film distribution coming later this year, many are in jeopardy of closing because they can’t make the costly switch to digital projection.

More than 2 million online votes poured in for 121 drive-ins, said Laura Fini of American Honda Public Relations. The Cherry Bowl was one of the top five national vote getters.

Fini said the winners were being announced one a day, starting Wednesday with a theater in Maine.

Clark said her husband would have been “ecstatic.”

“He was always the one to follow the technology,” she said. “I believe he put this right in my lap.”

The Cherry Bowl will celebrate its win with a free community party starting at 6 p.m. today. It will feature hot dogs, ice cream and cake, plus a screening of the movie "Zookeeper" at dark.


Text Only

Twitter Updates
Follow us on twitter
Associated Press Video
Bill Murray Continues To Be Just Bill Murray By Eating Some Free Bill Murray Ice Cream Deja vu: Another NYPD officer choke-holding a suspect Hillary Clinton Blamed Bill's Affair With Monica Lewinsky On Abuse He Suffered As A Child 'Fifty Shades of Grey': Watch the Super Sexy First Trailer Now! Reports: Ravens RB Ray Rice Suspended For 1st 2 Games Of The Season Chapter Two: Becoming a first-time director Air Algerie plane with 119 on board missing over Mali Diamond Stone, Malik Newman, Josh Jackson and others showcase talent Free Arturo - The World's Saddest Polar Bear A Look Back at Batman On Film Through The Years LeBron James -- Dropped $2k On Cupcake Apology ... Proceeds To Benefit Charity Snoop Dogg Says He Smoked Weed at the White House Raw: Fight Breaks Out in Ukraine Parliament Chris Pratt Interrupts Interview To French Braid Intern's Hair Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Whoa! Watch "Housewives" Star Do the Unthinkable LeBron apologizes to neighbors with cupcakes Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad Jimmy Kimmel Introduces His Baby Girl