Traverse City Record-Eagle

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June 5, 2014

Forum: Michigan’s tourism industry gives back to state parks

(Continued)

Michigan’s resurgent tourism industry has added almost 60,000 jobs thanks to public support of Pure Michigan. That campaign is motivating millions of national and international visitors to fly to Detroit to begin their leisure travel throughout the state.

As the birthplace of Motown, the home of the Tigers, Greektown and events like the Woodward Dream Cruise, “The D” is where positive first impressions are made. That’s what made the May 9 cleanup of Belle Isle Park so important and so gratifying.

Michigan’s lodging and tourism industry is hiring. And you may be surprised to know that there are 30 different colleges and universities in Michigan that offer two- and four-year degree programs in hotel, hospitality and tourism management.

All of these are truly great institutions, but thanks to taking “Michigan Cares for Tourism” from an idea to full bloom in just over a year, GVSU should be at, or near the top of anyone’s list of potential college choices. They’ve proven the value of public-private partnerships and what always happens when good people work together.

About the author: Steve Yencich is president and chief executive officer of the Michigan Lodging and Tourism Association

About the forum: The forum is a periodic column of opinion written by Record-Eagle readers in their areas of expertise. Submissions of 500 words or less may be made by emailing letters@record-eagle.com. Please include biographical information and a photo.

 

 

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