Traverse City Record-Eagle

Forums

July 21, 2013

Forum: Move Cherry Festival to mid-May

The Cherry Festival started in 1925 as the Blossom Festival— second weekend in May. In 1931, with the Great Depression on, it was moved to the second week in July solely to draw tourists northward. Since then, tourism around the world became a huge industry.

Our need, now, is to compete for the tourist we want, not the tourist who comes because it’s free. The ‘freebies’ are already in place —the bay, the hills, the open bayfront and all the recreational opportunities. Cities with little natural resources — those are places that need to offer Blue Angels. We offer blue water and beaches.

There is no longer a need to beg people to come to Traverse City in July — hasn’t been for 30 years. There is, however, an economic need to induce them to come the second weekend in May, when our hills and valleys are bejeweled in those lovely blossoms and our businesses are just crawling out of the long, slow winter and would welcome those tourist dollars. Of all the ‘studies’ done in Traverse City over the years, how is it possible no one has done a comprehensive study of the Festival’s actual impact on all of us? Tradition is wonderful, until it begins to negatively impact lives.

Move the Festival back to the second weekend in May when all those lovely blossoms are out, shrink it way, way down (three days, one parade) and stop selling TC’s soul (and pace of life) to the something-for-nothing crowd.

It’s a win/win for all of us - farmers, locals, our pace of life and the vitality of our businesses.

About the author:

Jack Lane, a local real estate broker and host of Ask the Real Estate Guy radio show, grew up in Traverse City. He’s spent 25 years in the real estate business.

About the forum:

The forum is a periodic column of opinion written by Record-Eagle readers in their areas of expertise. Submissions of 500 words or less may be made by emailing to letters@record-eagle.com. Please include biographical information and a photo.

 

 

1
Text Only

Facebook
Twitter Updates
Follow us on twitter
Associated Press Video
Facebook Is Officially A Mobile Company 'Fifty Shades of Grey': Watch the Super Sexy First Trailer Now! Swiftair Loses Contact With Air Algerie Aircraft Diamond Stone, Malik Newman, Josh Jackson and others showcase talent Free Arturo - The World's Saddest Polar Bear A Look Back at Batman On Film Through The Years LeBron James -- Dropped $2k On Cupcake Apology ... Proceeds To Benefit Charity Snoop Dogg Says He Smoked Weed at the White House Raw: Fight Breaks Out in Ukraine Parliament Chris Pratt Interrupts Interview To French Braid Intern's Hair Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Whoa! Watch "Housewives" Star Do the Unthinkable LeBron apologizes to neighbors with cupcakes Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad Jimmy Kimmel Introduces His Baby Girl Swim Daily, Nina Agdal in the Cook Islands Guilty Dog Apologizes to Baby for Stealing Her Toy Prince George Turns 1 and is Already a Trendsetter Train Collides With Semi Truck Carrying Lighter Fluid