Snacks a niche
EAST LANSING — U.S. consumers have increased their snacking in the past two years, according to a recent study conducted by the research group, Mintel. Michigan State University Extension and the MSU Product Center suggest products providing a nutritional profile that meets daily dietary requirements will be appealing to consumers who are replacing regular meals with snacks and might even allow for reduced-guilt snacking.
While affordability continues to be a consumer concern, specialty and premium products have been shown to have a place in the market. There is a higher than average level of purchase and consumption among high-income respondents who are often more interested in the hand-crafted or artisan made products and are willing to pay the higher price. Categories that remain active in the marketplace include those that are locally made, organic, and hand cooked.
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