Traverse City Record-Eagle

Food

February 28, 2013

Snacks a niche

Snacks a niche

EAST LANSING — U.S. consumers have increased their snacking in the past two years, according to a recent study conducted by the research group, Mintel. Michigan State University Extension and the MSU Product Center suggest products providing a nutritional profile that meets daily dietary requirements will be appealing to consumers who are replacing regular meals with snacks and might even allow for reduced-guilt snacking.

While affordability continues to be a consumer concern, specialty and premium products have been shown to have a place in the market. There is a higher than average level of purchase and consumption among high-income respondents who are often more interested in the hand-crafted or artisan made products and are willing to pay the higher price. Categories that remain active in the marketplace include those that are locally made, organic, and hand cooked.

For more information, visit http://expert.msue.msu.edu, or call (888) 678-3464.

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