Traverse City Record-Eagle

July 31, 2008

Kid ready to rock at sold-out Boyne show

By VANESSA McCRAY

BOYNE FALLS -- Kid Rock recalls days in northern Michigan spent catching walleye off a dock and sipping whiskey from a bottle.

Or, at least that's how his hit sing-along anthem "All Summer Long" tells it.

Saturday, the rocker returns to the region that inspired the tune when he performs to a teeming crowd at Boyne Mountain in Boyne Falls. Rock is riding a wave of local love for the track "All Summer Long," which samples Lynyrd Skynyrd's monster hit "Sweet Home Alabama."

"Kid Rock is the ambassador of Michigan, come on. He does really well here for obvious reasons," said Ron Clause of concert promoter Live Nation.

Rock, whose name is Robert J. Ritchie, hails from Romeo. His latest album "Rock n Roll Jesus," was released last fall. Lyrics from the single "All Summer Long" give a shout out to his home state.

"It was 1989, my thoughts were short, my hair was long, caught somewhere between a boy and man. She was 17, and she was far from in-between. It was summertime in northern Michigan," Rock sings.

The rest of the song is about fishing, drinking, smoking, romancing, splashing in a sandbar and talking by a campfire.

"I think, just certainly, that reference to northern Michigan and just the popularity of that song and album have done great things," said Erin Ernst, public relations manager for Boyne Resorts. "He's also a fabulous entertainer as well."

The Boyne Mountain performance follows four downstate shows scheduled for July at DTE Energy Music Theatre. Clause said there were more than 8,000 tickets to the Boyne concert, which sold out in less than a week. It is Rock's third appearance at the outdoor venue. He also performed there in 2005 and 2006, Ernst said.

Organizers added more general admission tickets to Saturday's sold-out show as of Thursday, July 24. Check at Ticketmaster's Web site at www.ticketmaster.com for availability. Tickets are $41. Parking lots open at 1 p.m., the venue at 6 p.m. and the concert starts at 8 p.m.