BELLAIRE — For the love of beer, that’s why the crew at Short’s Brewing decided to team up with a new East Lansing bar to break the world record for the most beers on tap from a single brewery at once in a single bar.
It’s not the brown bag, on a park bench kind of love of beer, either.
It’s more the kind of love only a connoisseur has. And the effort, nine months in the making, was all but a Herculean feat, said Scott Newman-Bale, economist and magician for the brewing company.
The brewery held back kegs of 100 varieties of its beer which it will send to the bar for a grand-opening party. The effort will obliterate a world record of 73 beers on tap from a single brewery set in Nov. 2012 by the Sierra Nevada Brewing Co. in Monterey, Calif. at the Cannery Row Brewing Co.
“It’s going to be so much fun, I’m very excited about it,” said Mark Sellers, founder of HopCat, a bar he opened in Grand Rapids in 2008. The new East Lansing location of the bar that opens Aug. 22 is where the kegs will be tapped.
The record is as official as they get without being entered into the Guinness Book of World Records. The record book doesn’t recognize the category, Sellers said.
Nonetheless, the record will be broken.
The new bar features 100 taps, dozens more than the next biggest bar in the state, Sellers said.
Sellers and Newman-Bale have been working on the logistics of breaking the record since the idea first surfaced in December during a birthday party for Short’s founder Joe Short.
“One of us came up with the idea,” Sellers said, but he can’t remember who mentioned it first. “I don’t know, there was beer involved.”