Traverse City Record-Eagle

Business

September 12, 2013

Apple's new iPhones simultaneously aim high, low

CUPERTINO, Calif. (AP) — For the first time since introducing the device that has reshaped technology and culture, Apple will offer two distinct versions of its latest iPhones — a cheaper model made of colorful plastic and another one that aims to be “the gold standard of smartphones” with a faster processor, fancier camera and fingerprint scanner for better security.

Apple hatched the next iPhone generation, set to go on sale Sept. 20, during a spectacle that was capped by a three-song performance by Elvis Costello at the company’s Cupertino, Calif., headquarters.

The company also announced it will release a previously announced overhaul of its operating system for iPhones and iPads on Sept. 18.

The iOS 7 adds an iTunes radio station, new photo management tools and more ways to access apps. It will be available for free and compatible with Apple devices dating back to the iPhone 4 released in 2010 and the iPad 2 that debuted in 2011. The operating system will already be installed on Apple’s new line-up of phones.

In a mild surprise, Apple said it will also begin giving away its iPhoto, iMovie, Numbers, Pages and Keynote apps as part of iOS 7. The company has been charging 99 cents to $4.99 for each of those apps. Analysts interpreted the free distribution of the Numbers, Pages and Keynote apps — part of Apple’s “iWork” suite of software — as a challenge to Microsoft Corp.’s package of widely used Office programs for word processing, spreadsheets and presentations.

The annual unveiling of Apple’s new iPhones came as the world’s most valuable company tries to regain some of the market share that it has lost during the past two years to Samsung Electronics and other smartphone makers who rely on Google Inc.’s free Android operating system. Many of those devices cost less than the iPhone and boast features, such as larger screens, missing from Apple’s best-selling product. That has made Android phones an attractive alternative to budget-conscious consumers who still want to impress their friends.

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