Traverse City Record-Eagle

Business

May 7, 2013

'Pure Michigan' campaign kicks off Great Lakes ads

LANSING — The state’s “Pure Michigan” tourism campaign has kicked off its advertising campaign in local markets throughout the Great Lakes region.

The state says Monday the TV and radio ads feature 34 private-sector partners and will air in key regional markets and statewide through June. The advertising budget for the spring and summer campaign is $4.8 million, including $1.5 million committed by partner communities and attractions.

The Michigan Economic Development Corp. matches those contributions as part of the Travel Michigan Ad Partnership Program.

The Pure Michigan campaign has been running for years. In March, officials kicked off a $13 million national cable television ad effort.

 

 

1
Text Only

the BIZ

AP Video
Raw: MH17 Passenger Remains in Kharkiv, Ukraine Raw: Israel Hits Gaza Targets, Destroys Mosques ShowBiz Minute: Hoffman, Oberst, Box Office WWII Vet Gets Medals, 70 Years Late Raw: Israel Bombs Multiple Targets in Gaza Veteran Creates Job During High Unemployment Raw: Cargo Craft Undocks From Space Station Widow: Jury Sent Big Tobacco a $23B Message New Orleans Plans to Recycle Cigarette Butts UN Security Council Calls for MH 17 Crash Probe Obama Bestows Medal of Honor on NH Veteran Texas Sending National Guard Troops to Border Hopkins to Pay $190M After Pelvic Exams Taped Foxx Cites Washington 'Circus Mirror' NASA Ceremony Honors Moon Walker Neil Armstrong
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide