Traverse City Record-Eagle

Business

March 14, 2013

New Internet provider brings 4G to rural northern Mich.

TRAVERSE CITY — High-speed Internet wasn’t always an option for Amy Wojciechowski and her husband at their rural Manistee home.

Her Internet system was just a touch faster than dial-up, so downloading videos was out of the question. Skyping with their young grandson didn’t happen. And for Wojciechowski, a West Shore Community College business professor, teaching online courses from home wasn’t easy.

Wojciechowski found a solution with miSpot, a new wireless broadband Internet service provider that reaches 37 counties in northern and central Michigan. The Michigan-based company brings 4G LTE service to residents and small businesses in rural communities.

“We can watch movies and do everything that real people do in big cities,” Wojciechowski said. “I think without this speed ... we should still be back in the dark ages.”

Anthony Dell’Acqua was hired as miSpot’s northern Michigan account executive. An additional employee will manage the central part of the state.

Dell’Acqua joined the company after eight years experience in wireless development around the country and a stint as a car salesman at Cherry Capital Cadillac. He grew up in Traverse City.

He was taken aback by the number of northern Michigan residents who don’t have high-speed Internet, either because it’s not provided in their area or is too expensive.

“I was surprised how many people don’t even have or never have had Internet, and if they had, it’s dial-up. The late ‘90s was the last time I had dial-up,” Dell’Acqua said.

But for many rural residents, dial-up or satellite were the only options before miSpot, said Chris Natzel, sales and marketing manager.

“We’re going to run roughly 100 times faster than that,” Natzel said.

The company is one of few in the country to deliver 4G to homes, Natzel said. Most 4G providers are mobile operators.

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