Traverse City Record-Eagle

Business

May 14, 2014

Family Drive-In raises money for projector

KALKASKA – One of the community’s free summer movies will be shown thanks to Cherry Street Market.

“I like to help support the community,” said Randy Ryan, market owner. “We should all stick together.”

The Kalkaska Family Drive-In movie theater shows family friendly movies at the Kaliseum, and people can drive up and watch from the parking lot for no charge.

But movies aren’t free for everyone. Movie rights for the small drive-in cost $350, funds usually donated by local businesses such as Cherry Street Market.

The drive-in has changed since it started four years ago. Movies initially were projected on a small screen and sound equipment was rented from the library. Past fundraisers helped the drive-in buy its own sound equipment and a better screen.

Now the drive-in is raising money to take the next step toward bona fide theater status. Operators are raising $1,000 through a Lights, Camera, Action campaign to match a grant from the Traverse City Rotary to buy a new projector.

The drive-in relies on the library’s projector, which is meant for indoor use and distorts the drive-in’s movies. Organizer Sue Brackenbury said a new projector and wealth of sponsors and donations could allow the drive-in to start movies earlier and show two movies in a night.

The drive-in shows family friendly movies, which Brackenbury said attracts a big crowd.

“It’s really just a community event and it draws people from age 2 to 92,” she said. “We get that range, believe it or not. It’s just gone over so well.”

The season’s first movie will show on June 13. Visit the Kalkaska Family Drive-In Facebook page for more information.

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