Traverse City Record-Eagle

Business

April 5, 2013

Facebook aims to be hub of mobile experiences

MENLO PARK, Calif. (AP) — With its new “Home” on Android gadgets, Facebook aims make its social network the hub of people’s mobile experiences. The question, now, is whether people want all their Facebook content greeting them every time they look at their phones.

If users download Facebook’s Home software starting on April 12, Facebook will become the center of their Android smartphones. Switch on your phone and you’ll see friends’ photos, overlaid by status updates, links and eventually, advertisements. If a friend sends you a message, their Facebook photo will pop up as a notification.

Done with Facebook? Swipe your finger to get to a screen with your regular Android apps to listen to music, watch videos or send email.

At first, Home will only work on some Android devices, including HTC Corp.’s One X and One X Plus and Samsung Electronics Co.’s Galaxy S III and Galaxy Note 2. A phone from HTC that comes pre-loaded with Home will be available starting April 12, with AT&T Inc. as the carrier.

The idea behind the software is to bring Facebook content right to users’ home screens, rather than requiring them to check various apps to see what their friends are up to, or to chat. Down the line, Facebook will integrate its existing camera app and other features. Though cameras and calls weren’t part of Thursday’s presentation, Facebook CEO Mark Zuckerberg promised the Home software will be updated at least once a month to add more features and fix bugs.

“Home” comes amid rapid growth in the number of people who access Facebook from phones and tablet computers. Of the social network’s 1.06 billion monthly users, 680 million log in using a mobile gadget. As a result, the money Facebook makes from mobile advertising is also growing.

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