Traverse City Record-Eagle

Business

December 6, 2013

At 50, new-look Mustang still has plenty of muscle

DEARBORN (AP) — The Ford Mustang is still galloping at 50.

Ford Motor Co. on Thursday introduced the 2015 Mustang, a confident and aggressive riff on the iconic pony car that first made Americans swoon in the 1960s.

The Mustang’s passionate fans are sure to love it, but Ford will have to wait and see if it’s enough to overtake rivals and win over international buyers.

The Mustang was revealed at events in New York, Los Angeles, Shanghai, Sydney, Barcelona and Ford’s hometown of Dearborn. It goes on sale next fall in North America and will reach Europe and Asia in 2015.

“Mustang cuts to the heart and soul of our company and really represents our company at its best,” Ford Chief Operating Officer Mark Fields told hundreds of dealers and employees gathered in Dearborn to see the new car.

The Mustang isn’t anywhere near Ford’s best-seller. Ford sells more pickups in a week than it does Mustangs in a month. But Ford says the Mustang has the highest name recognition and highest favorable opinion of any of its cars. And car companies count on beautiful sports cars to cast a glow over the rest of their lineup.

The Mustang’s first full redesign since 2005 presented Ford with a tough task: Update and freshen an icon without alienating fans.

More than 9 million Mustangs have been sold since 1964, and the car has more than 300 fan clubs around the world, including one in Iceland and one solely for owners of yellow Mustangs. Farrah Fawcett drove a white one in “Charlie’s Angels;” Steve McQueen raced a dark green one through the streets of San Francisco in 1968’s “Bullitt.”

The new car takes plenty of cues from the old. The long hood and sloping fastback are still there, as is the trapezoid-shaped grille with the Mustang logo from the original. But the new car sits lower and wider, and the roof tapers dramatically in the front and back.

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