Traverse City Record-Eagle

Business

October 9, 2013

Nest Labs tries to smarten up smoke detectors

SAN FRANCISCO (AP) — Smoke detectors frequently produce more headaches than useful warnings. The devices have an irritating habit of shrieking when there's no cause for alarm, and always seem to wait until the middle of the night to chirp when their batteries run low.

Tony Fadell, a gadget guru who helped design the iPod and original iPhone while working at Apple, is counting on his latest innovation to prove that a smoke detector can be sleek, smart and appreciated.

The device, called "Nest Protect," is the second product hatched from Nest Labs Inc., a startup founded by Fadell in 2010 in an attempt to infuse homes with more of the high-tech wizardry that people take for granted in smartphones. The Palo Alto, Calif., company has 270 employees and has raised tens of millions of dollars from investors that include Google Inc.'s venture-capital arm and Kleiner Perkins Caufield & Byers, a venture capital firm with a long record of backing innovative ideas.

Besides sensing smoke, Nest Protect is designed to detect unsafe levels of carbon monoxide. That could broaden the square-shaped device's appeal, especially in the growing number of states that require homeowners to install carbon monoxide detectors.

Nest Protect's price will probably turn off many consumers. It will go on sale next month for $129 in more than 5,000 stores in the U.S., Canada and United Kingdom. Other less-sophisticated devices that detect both smoke and carbon monoxide typically sell for $50 to $80 apiece.

Fadell, who ended an eight-year stint at Apple Inc. in 2009, is aiming for an audience that appreciates sleekly designed products that provide peace of mind and simplicity.

"We want to take the unloved products in your own home and bring them to life in a way that makes them beautiful," Fadell said while proudly showing off the Nest Protect. "There has been very little innovation with smoke detectors in the past 35 years and now we think we have found a way to make them less annoying."

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