Traverse City Record-Eagle

Business

March 17, 2013

CNHI chooses Record-Eagle as newspaper design hub

TRAVERSE CITY — The Record-Eagle newsroom is expanding to handle a regional newspaper design project initiated by its corporate parent.

Community Newspaper Holdings, Inc., which purchased the Record-Eagle in 2006, selected the newspaper as one of its regional design centers. As a result local newsroom staff will design and produce the Record-Eagle and 12 other daily and weekly CNHI newspapers based in Iowa, Illinois and Minnesota.

Record-Eagle staffers’ specific duties include page layout and design for all news, business, sports and features pages for papers in its region. The “satellite” newspapers will send their local stories, photos and other content to the Record-Eagle by way of an Internet-based content management system that links Traverse City with those sites.

Record-Eagle staff will fully design the satellite papers’ pages and return computer images of those pages through the web-based system to the satellites’ printing facilities.

The Record-Eagle is the third of a projected 10 news design centers that will serve the company’s 78 daily and 50 non-daily newspapers in 23 states. The design center project will be implemented over the next 15 months, and each center will serve a cluster of strategically located newspapers, said William Ketter, CNHI’s senior vice president for news.

“Traverse City was selected as the center site because of its reputation for award-winning newspaper design, and its availability of journalists with the necessary design and news production skills,” Ketter said. “In addition, it is a desirable location for recruiting other expert newspaper designers. That’s an important factor because of the emphasis the center places on quality results.”

The centers are to be staffed by professional journalists skilled in design, layout and pagination, and are meant to ensure more equitable quality in the appearance and readability of the various papers.

“The primary purpose of the centers is to free up CNHI newsrooms from the news production chores associated with putting out a paper so they can focus their efforts on generating more and better local content for their readers, both in print and online,” Ketter said.

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