Traverse City Record-Eagle

Business

February 5, 2013

10 of best Super Bowl ads

In a nail biter, the Baltimore Ravens topped the San Francisco 49ers during the Super Bowl XLVII. But in between plays there were 10 ads that stood out.

1. Chrysler's two-minute spot during halftime was a salute to troops and their families. The ad featured Oprah Winfrey reading a letter from the Jeep brand to encourage families to stay hopeful until their loved ones return.

2. Chrysler also scored with a Ram ad that saluted farmers featuring radio broadcaster Paul Harvey's 1978 "So God Made a Farmer" address, which talks about the heartiness of farmers.

3. Anheuser-Busch pulled at heartstrings with a spot about a baby Clydesdale growing up and moving away from his farm and his trainer. The horse remembered the trainer after returning for a parade, and raced to hug him.

4. Audi's 60-second ad featured an ending that was voted on by viewers prior to the game. The ad showed a boy gaining confidence from driving his father's Audi to the prom, kissing the prom queen and getting decked by the prom king.

5. GoDaddy's spot gathered a lot of buzz, although a lot of it was negative. The spot showed a close up extended kiss between supermodel Bar Refaeli and a nerdy guy wearing glasses to illustrate the company's combo of "sexy" and "smart."

6. Samsung's two-minute ad showed Seth Rogen ("The Guilt Trip") and Paul Rudd ("Role Models") getting called in to do a "Next Big Thing" ad for Samsung. But Rogen and Rudd are agitated once they realize that they're sharing the spotlight.

7. Best Buy's 30-second ad in the first quarter starred Amy Poehler, of NBC's "Parks and Recreation," asking a Best Buy employee endless questions about electronics.

8. Doritos "Crash the Super Bowl" winners showed the lengths people will go to in order to protect their Doritos.

9. Taco Bell's ad showed octogenarians sneaking out to go party, causing trouble and winding up in a Taco Bell parking lot eating tacos.

10. Oreo's ad featured a showdown in a library between people fighting over whether the cookie or the cream is the best part of the cookie.

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