TRAVERSE CITY — The Exchange is Pavlova’s hip little sister.
Pavlova owners Anne and Pierre Pujos designed their salon’s newer next-door neighbor to be a vogue boutique similar to one that might be found on a street in Paris.
With input from their daughter Ines, they set it up to be retail in the front with a salon in the back.
“It’s a new concept,” said Pierre. “It’s trendy and Bohemian chic.”
The Pujos, who are originally from France, also wanted to give the boutique a European feel. They carry a clothing line from France and have filled the shelves with one-of-a-kind fragrances, jewelry, handbags, packaged bath and body products, candles, apparel and more.
“It’s fun, it’s edgy, it’s different,” said Pierre. “We try to keep all our products exclusive.”
Items are displayed on an array of eclectic furniture that the couple has picked up on trips to Chicago, New York and Mexico.
In the back half of the high-ceilinged space sit six hair stations where stylists offer cuts and color and a blow-out bar — a first for the area, the Pujos said.
Blowout bars are already uber-cool in cities like New York, Chicago and Los Angeles. Clients receive just a shampoo, dry and style — no cut.
“We see more and more women who don’t want to do this at home,” said Pierre.
Clients can buy monthly memberships and receive discounted blowout services, he added. Students also receive discounts.
“We want to make these services available to students,” Pierre said.
In keeping with the trendy, avant-garde theme, The Exchange focuses on carrying environmentally friendly products. That’s particularly true in the salon, where Davines zero carbon footprint hair products are available.
Although The Exchange is purposefully geared to a different clientele than those who might frequent Pavlova, Pierre said that the two businesses are intended to complement each other.
“I think that one will feed the other,” he said.
Store hours are Monday-Friday 11 a.m. – 7 p.m. and Saturday 10 a.m. – 6 p.m. For further information call 944-1969.