Traverse City Record-Eagle


November 8, 2012

Two Glen's stores become Family Fare

Well-known Grand Rapids brand comes to the north

TRAVERSE CITY — Family Fare has come to Traverse City.

The Spartan Stores-owned Glen's markets at Chum's Corner and on Eighth Street in Traverse City have been rebranded as Family Fares. New to the northern Michigan market, Family Fare is a well-known Spartan Stores' brand in the Grand Rapids area.

Directors of both Traverse City stores said the new moniker doesn't particularly change the product mix or the way the stores do business. However, both have been undergoing renovations and enhancements including a new Quick Stop gas station in Chum's Corner — an investment of more than $5.5 million by Spartan, according to a press release.

"We love being a part of the Traverse City community, and our two Family Fare stores' remodeling efforts and new Quick Stop are just a few examples of how we are continually investing in the communities we serve," said Mark Lamberies, Spartan Stores' divisional vice president of retail operations-north.

Rocky Welch, director of the Eighth Street store, said as Spartan continues to update what were approximately 30-plus Glen's markets around the region, others will also be rebranded.

A.J. Swander, director of the Chum's Corner location, said his store has been under major renovation for the past three months. The deli, bakery and produce areas were enlarged. There's brand new flooring, lighting and cold and freezer cases, and a new "wall of wine" and expanded selection of Michigan wines. Besides the Quick Stop that opened earlier this year, there's a drive-through pharmacy now too.

"The store needed a facelift," Swander said. "It's completely revamped from outside in."

Eighth Street added a full-service meat and seafood counter, updated interior decor, installed new touch-screen computer registers, updated signage and replaced and updated deli cases in addition to painting the exterior. Coming soon is a produce department upgrade with new cases.

Both managers said customers have generally reacted favorably, with some confusion about what the difference is.

Some have barely noticed, Welch said. Before the stores became Glen's markets in 2003, they were both Prevo's. And to many, they still are.

"Most of my customers will be on the phone saying, 'I'm at Prevo's,'" Welch said. "It's been Glen's since 2003 and they haven't noticed yet.

"So as long as it's my local grocery and nothing's changing, they're good with it."

A ribbon-cutting ceremony is scheduled as part of the grand reopening celebration for both stores on Monday, Nov. 12, at 9 a.m. at the Chum's Corner location.

Text Only

the BIZ

AP Video
Kerry: Humanitarian Cease-fire Efforts Continue Raw: Corruption Trial Begins for Former Va Gov. The Carbon Trap: US Exports Global Warming UN Security Council Calls for Gaza Cease-fire Traditional African Dishes Teach Healthy Eating 13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins Raw: Bolivian Dancers Attempt to Break Record Raw: Israel, Palestine Supporters Rally in US Raw: Air Algerie Flight 5017 Wreckage Virginia Governor Tours Tornado Aftermath Judge Faces Heat Over Offer to Help Migrant Kids Kangaroo Goes Missing in Oklahoma More M17 Bodies Return, Sanctions on Russia Grow
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide