Traverse City Record-Eagle

Business

September 19, 2013

Progressive ways draw fire

NEW YORK (AP) — Starbucks has always set itself apart by taking strong positions on progressive political issues. Now that reputation has landed the company in the middle of the heated national debate over gun laws.

On Thursday, the Seattle-based company will run full-page ads in major newspapers, telling customers that guns are no longer welcome in its cafes. But Starbucks is stopping short of an outright ban, exposing the fine line it needs to walk on a highly divisive issue.

“We are not pro-gun or anti-gun,” CEO Howard Schultz said in an interview, noting that customers will still be served if they choose to a carry gun.

The move comes as the company has finds itself at the center of a fight it didn’t start. In recent months, gun control advocates have been pressuring Starbucks to ban firearms, while supporters of gun rights have celebrated the company’s decision to defer to local laws. About a month ago, Starbucks shut down a store in Newtown, Conn. early to avoid a demonstration by gun rights advocates. They had planned to stage a “Starbucks Appreciation Day,” bringing their firearms and turning the company into an unwitting supporter of gun rights.

Support for guns runs counter to the Starbucks image. The warm feeling Starbucks customers get when they’re sipping lattes doesn’t always come from the coffee. For some, part of the brand’s attraction is the company’s liberal-leaning support of issues such as gay marriage and environmental preservation.

But with more than $13 billion in annual revenue and about 7,000 company-owned stores across the country —in red states and blue, Starbucks is being forced to tread carefully with its special blend of politics and commerce.

1
Text Only

the BIZ

AP Video
Obama Hopeful on Ukraine, Will Watch Russians Flamingo Frenzy Ahead of Zoo Construction Crew Criticized Over Handling of Ferry Disaster Agreement Reached to Calm Ukraine Tensions Raw: Pope Francis Performs Pre-easter Ritual Raw: Bulgarian Monastery Dyes 5000 Easter Eggs Diplomats Reach Deal to Ease Tensions in Ukraine U.S. Sending Nonlethal Aid to Ukraine Military Holder: Americans Stand With KC Mourners Obama Greets Wounded Warriors Malaysia Plane: Ocean Floor Images 'Very Clear' Sparks Fly With Derulo and Jordin on New Album Franco Leads Star-studded Broadway Cast Raw: Two Lucky Kids Get Ride in Popemobile Boston Bombing Survivors One Year Later Sister of Slain MIT Officer Reflects on Bombing
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide