Traverse City Record-Eagle

Business

February 9, 2014

Dance Arts Academy eyes expansion

TRAVERSE CITY — Sue Buck and Betsy Carr remember when their Dance Arts Academy business was small and the dance studio they occupied even smaller.

“It was teeny-tiny,” Buck said of the business partners’ first dance studio at the Opera House.

The two professional dancers have, since founding the business in 1996, worked step-by-step to choreograph a successful business model that blends a passion for teaching dance with an ever-growing demand for the arts in Traverse City. The end product is a lucrative bottom line and an academy that outgrew two studios in 17 years.

Buck and Carr are now orchestrating construction of a new, 11,000-square-foot, state-of-the-art dance studio at 1015 S. Garfield Ave.

“People have been super supportive,” Carr said of the expansion. “Its been buzzing since we were first able to make the announcement and we closed on the lot.”

The secret to their success, the women said, is two-fold: they are doing what they love, with one woman’s skills complimenting the other’s. Buck focuses on the business side of the academy while Carr, as Buck puts it, “flies artistically.”

“We bought an existing business that was struggling a little bit,” Buck said of the academy’s origins. “We just looked at each other and said, ‘These are our strengths. Let’s do what we love,’ and it just exploded.”

“Exploded” is the right word to describe the arts-based business’ growth. Hundreds take classes at the Dance Arts Academy, currently located in the Traverse City Outlets mall. The parking lot bustles every night with parents who shuttled their kids to classes that range from “Mommy and Me” dance instruction for toddlers to the prestigious Company Dance Traverse.

The Arts Academy produced multiple professional dancers who work on Broadway, appear on the Grammys and in other highly prestigious venues.

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