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APTOPIX Apple Event-3

Members of the media review the new iPhone 5c and 5s during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple's latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be "the gold standard of smartphones" and reads your fingerprint.(AP Photo/Marcio Jose Sanchez)