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Amazon Versus the World pic

FILE - In this March 14, 2004, file photo, a worker scans bar codes in the book warehouse area at the Amazon.com shipping and receiving facility in Fernley, Nev. Brick-and-mortar retailers like Wal-Mart and Best Buy for years have been contending with Amazon's ruthlessly low prices online. But this holiday season, they're fighting back harder than ever before, matching online prices, opening up on Thanksgiving Day earlier than ever and ramping up shipping options. (AP Photo/Scott Sady, File)